According to Pete Thamel of Yahoo Sports, Sixers star Joel Embiid, who has been thought of as the most coveted free agent on the sneaker market at the moment, is inking a deal with Under Armour.
This isn’t a huge surprise, as Embiid has been spotted wearing Under Armour sneakers throughout training camp and the preseason. He has also spoken publicly about his desire to have a signature shoe.
Embiid joins Stephen Curry as the second true NBA star to become an Under Armour athlete. While Curry has surely generated them millions of dollars, Under Armour has likely struggled with other basketball players, given their relatively underwhelming list of NBA endorsers.
So, it looks like we’ll be getting the very first Joel Embiid signature shoe soon, courtesy of Under Armour.