The Philadelphia 76ers are becoming the first North American team in the four major sports leagues to announce a jersey sponsorship. They announced today they'll be joining forces with the popular ticket marketplace StubHub. Sixers jerseys will now feature a small StubHub patch on the front left of Sixers' game jerseys beginning in the 2017-18 season.
The sponsorship deal was approved by the NBA Board of Governors in April as part of a three-year pilot program. Philadelphia is now the first of many NBA teams to sell a 2.5-inch by 2.5-inch space on their uniforms. According to a Sixers press release, the patch will be on all jerseys sold at Sixers' home games.
This advertisement deal with StubHub is another facet of a business relationship they will have with the Sixers. The organization named StubHub as their Official Ticketing Partner, which will "give Sixers' fans unparalleled access to primary and secondary ticket inventory with a seamless user and purchase experience starting in the 2016-17 season."
Overall, no real complaints here with the look of the ad. It's pretty subtle, and the new StubHub logo is clean looking.
While people seem to be caught up in the sanctity of sports jerseys (which I find odd), this is the new wave in major professional sports. Get used to it.